By George Obua | Project Leader
Know Your Product
In the market place, Kole Intellectual Forum is trying to convey of the value of their product, by making the customers to understand the in-depth issues of the products; and also by diving into their features, benefits, and the problems that they can get them from the buyers.
Understanding Customers
This also one of the crucial matter, to effectively market an innovative product, team of Kole Intellectual Forum have learnt that: they must intimately understand their target audience; especially, their painful points, desires, and behaviors; by identifying these, you can tailor your messaging to speak directly to their needs and aspirations. Remember, your product should be positioned as a solution to their specific challenges.
Simplify Complexity
One key thing we are doing is to simplify the complexity and present of our product; and also try as much as possible to break down technical jargon of our product to make it easy for our customers to understand
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