By Sergei Gagloev | Executive Director
Homeland Development Initiative Foundation - HDIF has opened Armenia's first ever FAIR TRADE GUARANTEED shop at Parpetsi Str. 13 in the center of Yerevan.
The grand opening was a fabulous, five-day celebration, from April 11-15, with food, beverages, prizes, and much more. Lucy Vartevanian, the store manager, stated, “The shop is selling all of HDIF's signature handicrafts and debuting some beautiful new products".
Fair Trade shop is a pure income generating project that will allow the company to offer at the market more of the women artisans' and women led entities goods, increase their families income and get more recognition from the wider range of customers. This initiative is extrimely important especially for those who come from the economically disadvantanged remote rural communitites.
One of the major ranges of products that are displayed in the shop are made by Syrian Armenians that escaped Syria during the conflict and settled in Armenia.
The shop actively promotes Fair Trade principles, participates at internatoinal Fair Trade initiatives along with the rest of fair trade social enterprises.
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