By Olga Roldan | Coordinator of Rural Enterprise Development
The women partners of the Las Mariposas (Butterflies) Ceramics have expanded their points of sales to new sites in the region. Both sites are important ecotourism destinations with a regular flow of tourists seeking souvenirs, so the ceramicists are customizing production to the Sótano de las Golondrinas (Cave of Swallows) and Casa de Artesanías (the Artisans Shop in the municipal seat, Jalpan de Serra). Visitors are delighted to take away handpainted cups with the local birds and the name of the place. Las Mariposas has wisely invested in developing new, site-specific designs for these locations. In the Cave of Swallows, for examples, Las Mariposas sells products decorated with images of green parakeets, white-collared swifts, and the Jalpan de Serra “Pueblo Mágico” logo (Pueblo Mágico is a federal program promoting “magical” Mexican towns. Jalpan de Serra joined in 2010).
These products are very popular with the tourists. Such personalized and complex designs, however, require more time spent on engraving and painting. Special molds, in turn, can reduce this increased time requirement. We took on the task of finding a new mold supplier for Las Mariposas, as the former supplier had moved to Oaxaca. The new supplier, from Dolores Hidalgo, Guanajuato, will develop four molds for Las Mariposas: one featuring an embossed “Pueblo Mágico” logo, two featuring embossed images of the Cave of Swallows, and one mold for salsa dishes. An embossed mold will simplify the decoration process of each piece and standardize quality during production. Las Mariposas workshop has also received many visitors who are interested in ceramic production and who get involved by decorating and polishing pieces. With the help of Sierra Gorda Ecotours, offering community tourism experiences in the Sierra Gorda, Las Mariposas is exploring this niche in the market.
Your support has helped Las Mariposas to purchase ceramic plaster to renew old molds and ensure product quality. As the final report for Las Mariposas project of the Employing Rural Women fundraiser and invite you to watch the two videos for this report on our Facebook Page @sierra.gorda . The first video is of members of the Las Mariposas working group. The second video is of visitors in the workshop.
We will be updating the Employing Rural Women project to support another vital microenterprise run by women in the highlands of the Sierra Gorda Biosphere Reserve.
Links:
By Olga Lidia Roldan Padron | Head of the Sierra Gorda Ecotours
By Olga Lidia Roldan Padron | Head of the Sierra Gorda Ecotours
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