By Anny Moreira | Global Partnerships and Brand Development Director
As we wrap up our July Bonus Day campaign, we'd like to thank all of our amazing donors. Without you, the work that we do would not be possible.
Looking into 2025 to date (January-July), we've reached several milestones regarding Brota, our local innovation hub in Favela do Vidigal, and we'd like to share them with you.
General Highlights
400 visitors (impact tourism)
25 entrepreneurs selling their products in Terra Fertil, our collaborative store
20 hours of recording at Estúdio Brota
6 brand activation events
Impact by Focus Area
Education & Training
Projects:
Mixtura: 11 students graduated in Mixology
Sewing & Tailoring: 20 certificates issued
Workshops: 5 workshops held focusing on communication and social media
Impact:
26.67% of students entered the job market
Key testimonial (e.g.: "I learned how to be an entrepreneur with Brota")
Culture & Communication
Podcast at Estúdio Brota:
16 episodes recorded
Topics covered: Culture, art, entrepreneurship
Events:
Partner brands (Gurumê, Instituto da Criança)
Average audience per event: 20 people
Local Economy
Terra Fertil, Collaborative Store:
25 entrepreneurs from Vidigal
Best-selling products: Sustainable fashion, handcrafted products
Average monthly revenue: R$5,000.00
Impact Tourism
400 visitors in 6 months
Activities offered: "Passinho" dance workshop, capoeira, percussion
Partnerships: Gv Adventures, A & K Tour
Our work in Vidigal is rooted in the belief that creativity, collaboration, and care can drive lasting change. More than numbers, these outcomes reflect stories of growth, connection, and possibility, from young people gaining new skills to local entrepreneurs finding space to thrive.
Each initiative is a step toward a more inclusive, expressive, and empowered community, and none of it would be possible without the support of people like you.
Thank you for helping us turn vision into action, and action into impact. We hope you stay in touch!
Links:
By Samuel S. Shain | Global Partnerships and Brand Development Director
By Samuel S. Shain | Global Partnerships and Brand Development Director
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