Gender Equality Kosovo Project #35306

Maternal clothing line by marginalized women

by Akcioni per Nena dhe Femije

Project Report | Jul 26, 2019
Launch of the Maternal Clothing Line

By Janine Mehmeti | Fundraising Manager

Launching Photoshoot

Dear Action for Mothers and Children donors,

We thank you for believing in us and supporting our fundraising campaign ‘Maternal clothing line by marginalized women’ on GlobalGiving.com. As promised, we are sharing our quarterly updates and exciting news with you – we have officially launched the maternal clothing line!

Summary

We at ‘Action for Mothers and Children’ have accomplished quite a lot since you first donated to our campaign six months ago.

We have launched the maternal clothing line with 10 different pieces;
We have launched the line at an official public gathering at Besë studio on March 8;
We have started selling pieces from our maternal clothing line;
We are live on our social media sites;
We have trained and hired 5 marginalized women to produce the maternal clothing line that has been launched;
We have identified our facility for our long-term operations;
On our third operating quarter, we are researching market opportunities and implementing our go-to-market strategy – getting our clothing line in physical stores in Kosovo as well.

About the maternal clothing line – BESExTESHAVESHA

BESExTESHAVESHA is a maternal clothing line that aims to fill the market gap while creating new job opportunities for marginalized women in Kosovo. The line will be sold at the second-hand shop ‘Teshavesha’, which is an established chain of charity shops in Kosovo, founded, operated and overseen by AMC. By having a direct selling point, we believe we will be able to create a sustainable social enterprise that will continue to create new job opportunities and address market needs in the fashion industry.

Our next steps

Moving on, we're looking at opportunities to get our lines to as many physical stores as possible, so that we are closer to the customer. On this report, you will be able to find some moments captured from our working and training facility with our hard working seamstresses. On our next quarterly report, we are looking forward to continue sharing individual stories form our beneficiaries and statistics of our collective positive impact.

Thank you for your kind and generous contribution!

Launching Photoshoot

Training

Links:

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Feb 25, 2019
First Project Phase of the 'Maternal Clothing Line'

By Janine Mehmeti | Fundraising Manager

Mood board presented by Bese, fashion designer

Maternal clothing line by marginalized women

Project Report

25.02.2019

Dear AMC (Action for Mothers and Children) donors,

We thank you for believing in us and supporting our fundraising campaign ‘Maternal clothing line by marginalized women’ on GlobalGiving.com. As promised, we are sharing our quarterly updates and exciting news with you – we are launching the maternal clothing line just in time to celebrate March 8^th!

Summary

We at ‘Action for Mothers and Children’ have accomplished quite a lot since you first donated to our campaign three months ago.

We have partnered with a New York based designer – Besë, who has designed the line, developed the patterns, but more importantly – is currently training and overseeing our 5 hired marginalized women;
We have developed design concepts and selected our organic materials;
We have produced our first batch and our employees are currently producing en masse for our 8^th of March launch;
We are moving on to a working facility designated for this project’s purpose coming March 1^st;
On our second operating quarter, we are ready to continue with the next group of trainees and hires, as well as the continuation of production.

About the maternal clothing line – BESExTESHAVESHA

Our next steps

Moving on, we are excited to share the news of our launch event that is coming up soon. On our next quarterly report, we are looking forward to sharing individual stories form our beneficiaries and statistics of our collective positive impact.

Thank you for your kind and generous contribtion!

Maternal Seethrough Silk Organza Top

Maternal Cotton Top with Peplum

Maternal Dress and Light Summer Coat

Maternal Linnen Top with Empire Waist

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