By Linda van Oudheusden | Project Leader
This week, a Facebook friend of mine shared this quote:
Medicine is not healthcare.
Food is health care.
Medicine is sick care.
It’s time we see it for what it is.
Isn’t this just so true?
The seemingly endless queue outside Missionvale clinic is testimony to this. It is here where we encounter devastating illness due to malnutrition. Illnesses that could have been prevented!
Despite this harsh reality, it is really difficult to market this side of our Care Centre to potential donors. It is the “not so sexy” side of fundraising, often seen as a short term intervention with no chance of ever being sustainable. It is easier to justify corporate social investment spend on more tangible items such as books or stationery for a school, and although these are obviously necessary components, no learning will take place without nutrition.
Platforms like Global Giving give us the opportunity to share these truths with the world. And it is through this platform that YOU bring desperately needed relief directly to the families most urgently in need here in the Missionvale Township.
At the moment, our country is in the midst of a devastating drought and food supply is a real concern. While we are able to import food items, the cost of this means that we are likely going to face a 30 % increase* in some food items later this year, particularly maize based products which form the staple food of our poorest citizens.
We cannot imagine things getting even tougher for the people of this community.
Thank you for believing in our work, for relieving hunger and for giving us hope. With your continued support we can face the difficult times ahead.
With love and gratitude from all of us at Missionvale Care Centre
*This means that a food parcel that currently costs us around R35 (around $2.30) may cost us R45.50 ($2.98) by the end of 2016.
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