An egg a day for kids in rural China

The Power of One Egg | Q2 2025 Feedback Report

As summer approaches, the sound of cicadas and the earnest hope of children echo through the mountains. From April to June 2025, the "One Egg" project has continued to connect urban kindness with rural childhoods through the humble egg, delivering nutrition and warmth to children in 11 provincial administrative regions in central and western China. Over these three months, 98,383 teachers and students have gained strength through one egg, and 5,665,791 eggs have crossed mountains and seas, transforming into nourishment for growth. Below is a warm summary of the project's achievements this quarter.

Project Data (April to June 2025 Summary)

Coverage Area 11 provincial administrative regions, 38 partner institutions

Execution Scale: 38 first-line public welfare institutions | 776 schools | 98,383 beneficiaries (students + staff) | 2,160,387 eggs

Quarterly Total Distribution: 5,665,791 eggs

Stories About the Eggs:

Dual Nourishment from Nutrition to the Heart The Egg Guardians in the Mountains

At the Gudeke Kindergarten in Gucang Town, Gude County, Qinghai Province, located in a mountain valley at an altitude of 3,000 meters, Teacher Ge Dan travels over 100 kilometers per week to bring eggs to the mountainous area. He is not only the head of the kindergarten and the security guard, but also the "exclusive nutritionist"—from repairing electrical circuits to installing surveillance systems, from cooking eggs to using eggshells to teach math, he says, "As long as there are children, I am here." Eggs are not just food; they have become educational tools for children to explore the world. The "yolks" molded from colored clay on eggshells represent their most genuine imagination of the future.

Project Implementation Updates: From "Delivering Eggs" to "Growth Together" Capacity Building:

In April, the hub institution access and exit review was conducted, establishing execution guidelines for the new academic year. In May, an "Execution Institution Experience Sharing Session" was held, with three institutions from Gansu Province sharing their management and communication experiences. In June, the "Spring Semester Project Completion and Financial Management Training" was organized, systematically explaining the requirements for material preparation and financial management to enhance partners' professional capabilities.

On-site Visits: In April, the joint fundraising team visited the Zhongtou Kindergarten in Yunnan Province's Yangyang Community Development Center, conducting school interviews and home visits to understand children's nutritional needs. In May, Shanghai Hesai Technology visited the Xinzheng Kindergarten in Yunnan Province and shared interactive classes with the children. In June, the team visited the Shangmatai Kindergarten in Changguan Town, Gansu Province, witnessing the children creating rainbow collages using eggshells—eggs are not only food, but also have become the key to unlocking imagination.

County-Level Model Exploration: In June, the signing of "One Egg in Taliang" and "Ludian County-Level Collaboration" was initiated, exploring more systematic and sustainable pathways for supporting the nutrition of rural children.

Project Communication: Making Kindness Visible This quarter, "One Egg" has spread warmth through cross-platform collaboration: In April, the "Most Beautiful Local Food" painting activity reached 320,000+ views, with mountain children's drawings of Guizhou spicy chicken and Gansu wheat flour dumplings becoming "love letters to their hometowns"; In May, the project jointly promoted the 520 Nutrition Day campaign with nutritionist Gu Zhongyi, and the Bilibili video of "a day as a principal" received 1.3 million+ views; In June, the project participated in Tencent's "Guarding Children's Hearts" Charity Festival, with 104 large advertising screens in Shanghai and Changsha commercial areas highlighting the nutritional needs of rural children, inviting donors to experience "a day as a principal" in Gansu Province and using real-life stories to evoke emotional resonance.

Main Content
In February, the spring breeze caresses the face, and the atmosphere of the New Year permeates the air. The children in the countryside also welcome the start of the new semester. In this season full of hope, round eggs still quietly accompany the children, becoming the warm guardians in their campus life. In the new year, we look forward to everyone's joint attention to the nutritional health of rural children. Let each egg turn into a force of love, adding a guarantee of health to the children's future and helping them thrive.

Project Data
12 provincial administrative regions
6 cooperative hub institutions
33 front-line public welfare institutions
602 schools
80,654 beneficiaries (students + teaching and administrative staff)
576,460 eggs

Project Promotion
In February 2025, the "One Egg" public welfare project carried out coordinated activities across multiple platforms including ByteDance, Weibo, Alipay, WeChat Channels, Bilibili, etc. It released advocacy videos, appealing for attention to children's nutritional health, and achieved a communication reach of over 580,000 views. In the same month, a donor community was established, and more than 100 pieces of peripheral gifts were given out. Every egg represents the hope of children, and every act of support is the transmission of love. We sincerely invite you to join us and build a better future together!

Story
The 1095-day Journey of an Egg: See How Rural Children Break Out of the Shell and Embrace a New Life
Guiyuan Public Welfare Development Promotion Association in Zhenxiong County — Boya Kindergarten in Huashan Township
"The little saplings have finally straightened up!" Director Deng opened the yellowed medical examination booklet: "The average height of the children in the senior class has increased by 2 centimeters, and there are no more children with anemia. The previous anemia rate was as high as 12%."
At six o'clock in the morning, the mountain mist has not yet dissipated, and wisps of cooking smoke are already drifting out of the kitchen of Boya Kindergarten in Huashan Township. In the boiling water pot, those eggs are rolling gurglingly. Hey, these are the warmest "little alarm clocks" for the children deep in the mountains.
Three years ago, when the first box of eggs arrived here after traveling over the winding mountain roads, who could have imagined that these ordinary, white and round eggs could be so closely tied to the growth of our children and hold so many surprises?
"The little saplings have finally straightened up!" Director Deng opened the yellowed medical examination booklet: The average height of the children in the senior class has increased by 2 centimeters, and there are no more children with anemia. The previous anemia rate was as high as 12%. During the break exercises, the children who used to be listless and were like "bean sprouts" are now lively and bouncing around, chasing and playing, full of energy. The village doctor is also happy, saying that the white crescents that disappeared on the children's fingernails are slowly reappearing.
"The little saplings have finally straightened up!" Director Deng opened the yellowed medical examination booklet: The average height of the children in the senior class has increased by 2 centimeters, and there are no more children with anemia. The previous anemia rate was as high as 12%. During the break exercises, the children who used to be listless and were like "bean sprouts" are now lively and bouncing around, chasing and playing, full of energy. The village doctor is also happy, saying that the white crescents that disappeared on the children's fingernails are slowly reappearing....

Thank you once again for being a part of this meaningful endeavor.

We will continue to provide project feedback, and we hope everyone can do their utmost to help the children.