By Catherine Craig | Founder
We are thrilled to report that the IFAM was a wonderful success! Although Lalaina and Mamy were unable to travel to Santa Fe, they provided a wonderful selection of team products and we made two large posters of them so that they could be with us in spirt! We sold 2 of our showcase pieces, large mosaics, to which every team member contributed! One customer was so moved by the team's efforts that he threw his arms around me and broke into tears – and so did I!
I am very pleased to introduce you to Kessa Laxton. Kessa has taken over marketing our products. She has greatly simplified our inventory so instead of having 350 items we have about 60. That means that team can begin to hone their skills to increase production and allow us to access larger markets. To help Mamy get goods to market, we are trying to partner with a company in Tana to make sure our goods are taken care of and not left on the airport tarmac. In addition, Kessa is also working on establishing a partnership with a US distributor and warehouser. Hopefully we will soon be turning a corner in making our enterprise conservation and poverty alleviation program more sustainable. You can see some of the early of our new marketing campaign our new, recreated website, www.tananasilk.com. We hope that the site will be fully operational by 20 August! Market events coming up are the Trade+Impact online market as well as the Fair Trade online market. Current retailers are noted on the site.
Links:
By Stella Gryler | CPALI Web designer
By Catherine Craig | Project co-director
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