Economic Growth Mexico Project #49870

Social enterprise owned by indigenous mayan women

by Proyecto Impacto Consultores, AC

Social enterprise owned by indigenous mayan women

Project Report | Nov 1, 2021
Creating a New Narrative

By Karla Aguerrebre | Project Leader

Maria

The challenges indigenous women face in pursuing entrepreneurship are diverse and complex. They are facing are many because of their identities as both female and indigenous. Developing solutions that address their unique needs represents an opportunity to provide them with the benefits of entrepreneurship, the obstacles to achieving business success, and current initiatives to help women overcome these challenges.

Entrepreneurship represents an opportunity for indigenous women to improve their lives by cultivating financial independence and stability.

Greater access to technology to communicate is one of the challenges they face. Having the necessary equipment allows them to access it, allowing them to stay in their communities and get the necessary training in digital marketing.

Miacaela from the community of Aldama, Cooperativa Luchetik

“For me it means learning things I didn't know and being able to apply them to Juxta, although I still need to keep learning so that I can share them with my fellow artisans.”

Teach them marketing strategies to publicize their brand in media and Internet channels, create links and attract new customers in a massive way regardless of geographic location.

Juana from the community Santiago el Pinar, el Choyo, Cooperative Choy Spolavil

“Digital presence is important because of the high number of people who use these media daily, and we can use it as a showcase to display our products and our lifestyle.”

Though it can be a difficult journey, entrepreneurship can improve the socio-economic circumstances of individuals and entire communities.

Maria from the community San Juan Cancuc, Cooperative Yaxinal Antsetik

“One obstacle is that it was a little difficult for me, but it is good to take the workshops to strengthen myself and to be able to share this new knowledge with my colleagues.”

When indigenous women improve their lives through entrepreneurship, the entire community benefits because of their increased status, as they now act as inspirational role models in their communities.

Micaela

Juana

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Jul 4, 2021
Beginning to harvest the fruits of this dream

By Isabel Lozano Maurer | Beginning to harvest the fruits of this dream

Cooperative's constitution og BAK LUCH

We are very happy because this social enterprise "Juxta Nation" of the Artisan Women of the Highlands of Chiapas recently launched its ecommerce hoping little by little to be able to make this project known and especially the women who are behind it.

In addition to this great news that makes us very happy, we have been working on methodologies to improve our work internally, an example of this was the development of dynamic inventories; we also collectively created the concept of the collection, the names of each of the garments were generated. The sunrise remained as our main concept in this first collection, Clara, Serena, Aurora, Sol, Lux are some of the names that carry the first pieces of this project.

In the area of communication we had the opportunity to conduct two photo sessions with women artisan partners of this social enterprise "Juxta Nation" of the cooperatives "Bak-Luch" of the community of Bashantic in the municipality of San Andres Larainzar and Yaxinal Antsetik of the community of Tsajalch'en in San Juan Cancuc. These sessions were conducted by Rafa, a photographer with whom we had the opportunity to exchange experiences, we have also been making various materials for social networks to help us in the promotion of this project.

The workshops on the topic of governance continue, the women members of Juxta Nation now have the tools to organize themselves internally in their cooperative, now each group already has a supervisory board and are already officially registered, hoping that the latter will open many doors for each of the cooperative members of this social enterprise.

We continue with a happy heart and all the desire to make this dream come true, the dream of the women artisans of the Highlands of Chiapas, the dream of the NGOimpacto team, the dream of Adriana Adelante.

Getting ready for the photo shoot with @vieajeroal

The signing of the cooperative " Yaxinal Antsetik

Partners of Juxta Nation, Yaxinal Antestic

Aurora dress, piece of the first collection

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Mar 3, 2021
If we can dream it, we can achieve it

By Isabel Lozano Maurer | If we can dream it, we can achieve it

weaving on the waist loom

As they say dreams come true, this dream that began with Adriana Aguerrebere, today is the dream of many women, women artisans of Los Altos de Chiapas, the NGOimpacto team and more people who have decided to join and put their hands to work.

In these months we have been working (with all the precautionary measures) together with the women artisans of Los Altos de Chiapas in the development of a guide to work in governance with the objective that the groups that own this social enterprise can generate their own forms, agreements and work roles within their cooperatives so that later they can be legally formalized.

In addition, we worked on the development of pieces for Juxta Nation with the groups of: "Flores de Chacté" from the community of Tsajalch'en in the municipality of San Juan Cancuc, "Choy Spolabil" in the community of Choyó in the municipality of Santiago El Pinar, "Flor de Granadilla" in the community of Bashantik, in the municiplaity of San Andres Larrainzar and "Puntos Cardinales" in the community of Aldama in the municipality of Aldama. They are the partners, owners of this space. We hope that over time more women artisans can join this dream, the dream of Juxta Nation.

The members and co-proprietors of this social enterprise collectively created their symbol, an image that represents them as a group of artisans and that will accompany the pieces that each one of them elaborates.

We are working on our ecommerce platform, we hope it will be ready in a few weeks. This space excites us very much because it is for us the result of 8 years of walking, we made a photo campaign with the aim of having images for our website and social networks, in this campaign some colleagues of the cooperatives wanted to participate as models, it was a very nice experience to observe the companions, safe and enjoying the photo shoot.

Although the road is long and there are still things to do, we are sure that in a few months Juxta Nation will be presenting itself in different spaces through the diversity of voices that make Juxta Nartion.

Choy Spolabil

Juxta is for me ... photo:@ale_blas

Puntos Cardinales creating its symbol

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Luv.It Article

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