Help raise awareness about animal rights in Sweden

Summarizing summer 2021

As autumn leaves fill the streets it’s time to look back and summarize Djurens Rätt’s summer tour campaign. The pandemic was still present this year, so we arranged an adapted tour once again following the authorities’ recommendations.

I hope you enjoy today’s reading! 

Aiming to reduce meat consumption  

At Djurens Rätt we focus on creating as much impact as possible for as many animals as possible. That’s the main reason that led us to choose the chicken industry as target for the summer campaign during the last three years. In Sweden alone, about 99 million chickens are killed for their meat every year and are kept in extremely bad conditions at the factory farms, which make them the most exposed terrestrial animals.

By working on making a difference for chickens we create the biggest impact and make it efficient for both animals and donors. Durings this summer we continued inspiring people to leave chicken off their plates and raised awareness about the reality that chickens face at factory farms every day. 

This year’s setup: a city tour around Sweden    

Usually, our team participates in big festivals and markets, but this time we adapted the tour in a similar way as last year. We planned a city tour and visited several places around the country with an information tent. It was fortunately possible to arrange this kind of event in Sweden and we organized 13 tour stops.

Instead of hiring four coaches we decided to go for a smaller team with one coach and around 25 volunteers. They handed out around 1 800 flyers with plant-based recipes and talked to thousands of interested people. 

Planning for next summer tour

Within the coming months we’ll work on planning next year’s summer tour. Now it’s still not possible to know exactly what possibilities we’ll have due to the pandemic, but we’ll make sure to prepare and adapt to the circumstances.

As usual I attach some summer pictures for you to see how our events looked like this year.

Thank you for following and supporting this project and feel free to donate to help us continue with it!

We’ve been waiting for this wonderful time of the year. Many go on vacation but at Djurens Rätt it is quite an intensive period. In today’s post I’ll explain to you how the tour is going and what we plan for the coming weeks. 

Digital kickoff 

Last summer we organized our first digital kickoff due to the pandemic. This time we decided to do it online again to give volunteers from all around Sweden the opportunity to participate with no need to travel. 

The kickoff aims to prepare volunteers for their participation. We spent a Saturday online offering talks and workshops about the chickens situation, but also how to help and make a difference for them. 

Great engagement 

Every summer we welcome volunteers that join us for the first time during the tour. This year was no exception, we opened the application in April and we got a warm response. The summer tour is a good chance for new volunteers to meet other people with similar interests at the same time as they contribute to create positive change for the animals. 

A majority of these volunteers keep on participating in other projects after the summer and work on other Djurens Rätt campaigns. Being a volunteer on the summer tour mainly involves helping prepare the tent or stand, talk to visitors about the campaign and recruit members. Every summer we focus on one specific campaign and this time it is about chickens, as you might remember from previous posts. 

The summer ahead of us 

At the beginning of June we started the tour with the first event and we’ve visited Stockholm, Gothenburg, Örebro, Uppsala and Lund. During the coming weeks we’ll be raising awareness about chickens in Karlstad and Varberg, among other cities. 

More than 1,500 people have taken part in this summer’s chicken free challenge and we hope to make this number rise as much as possible. Until the end of August we’ll be visiting streets, parks and squares reaching hundreds of people. 

Thank you for following and supporting this project and feel free to donate to help us make this summer tour become a success!