By Aazer Durrani | Head of Marketing
Covid-19 has thus adversely affected almost all hence, making the global actors ponder as what should be done next year to prioritise global health, democracy, trade, human rights and arms control etc. The world stands changed and transformed in a few good ways too, for example, the previously tattered Ozone layer is now repaired due to lesser carbon emission from largely reduced air traffic, and the plummeting industrial and transportation activities. For economists, this transformation will result in poverty but those who love to see a balanced and healthy eco-system, the change is welcome.
Half of the working population saw either job or income losses, with informal and low-skilled workers employed in elementary occupations are facing the strong contraction in employment. As a result, poverty incidence is estimated to have increased in fiscal year 2020 from 4.4pc to 5.4pc, using the international poverty line of $1.90 PPP 2011 per day, with more than two million people falling below this poverty line.
Moreover, 40% of households suffered from moderate to severe food insecurity. The situation has further worsened since March 2021 as a result of the pandemic crisis i.e. third wave of COVID19. As the economy has shrunk, the rate of unemployment and poverty has risen. The worst affected are the poorest segment of the population, who are more likely to be wage labourers, peasant farmers, women, and children.
NUR Foundation took an initiative in 1985 and started a program known as NUR Community Outreach Program (NCOP). The purpose was to serve the community in various sectors including, health, education and employment. Additionally, various programs under the aegis of NCOP are working to ameliorate poverty. One such program is NUR Sandooq which not only is providing food to the poor but also focuses on providing clothes. The idea behind it was to make storage facilities for donated clothing in all the elite areas of Lahore and to encourage people to donate apparel items for the underserved community. In execution of the plan, one dedicated room known as Sandooq is placed in Fatima Memorial Hospital, Shadman Lahore. The donors often come and drop off apparel items in the Sandooq and those items are then distributed among the underprivileged people living in the backward areas of Lahore including Malikpur, Nainsukh, Lakhodair and Gajjumata.
There are a total of around 2,300 students currently enrolled at NUR Foundation schools and they all belong to impoverished backgrounds and are unable to afford two basic meals of the day let alone clothing items. Hence, we wish to increase our donor base in the future which would help us in meeting the clothing needs of the children at NUR schools.
Since these children are heavily dependent on our support, therefore we have to keep providing these families with clothes and food. Our valued donors have always supported the cause and we urge you to keep supporting us so that maximum number of families can benefit.
Thank you so much.
By Aazer Durrani | Head of Marketing
By Aazer Durrani | Head of Marketing
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