Empower a Girl: For Self-Reliance

Understanding Market Orientation and How It Works

Market orientation according to the study conducted by Kole Intellectual Forum in various market places within its area of operations in Kole District, Uganda; more studies are still ongoing and others are set to be done in future; with the intentions to strategically focus on identifying consumer needs and desires in order to define new products to be developed as per those demands; particularly to advance the students of the products that would be selling if they would make meaning of their course in Home Economics. In it, the team of Kole Intellectual Forum have learned that, to establish available business, one has to do a lot of an intensive research through market orientation.

Whereby, market orientation is understood as an approach to business that usually prioritizes identifying the needs and desires of consumers and creating products and services that satisfy them. Although, Kole Intellectual Forum is a nonprofit organization: the organization has a program that intends to improve the lives of their beneficiaries; that is, empowering a girl child for self-reliance; hence, the market orientation research is being done to empower the girls with what type of products or services they can produce to meet the demands of the customers.

A sample of data collection in various market places to identify the needs and desires of the customers

Preparing for marketing of students’ outcome

At the Institute of Home Economics of Kole Intellectual Forum; the Institute trains the girls in garment cutting and textile; one of a course unit of Home Economic at the Institute.

In the process of training, students make a number of products that need to be disposed off. And members of Board of the organization has directed the management to sell the product to raise fund for the upcoming organizational programs - purpose of sustaiinability.

In a general terms, preparing for Marketing, it means to cut, harvest, receive, sort, wash, grade, trim, pack, process, transport, or other words it means preparing celery for a market in fresh form for a fresh consumption at any given form.

Marketing therefore refers to activities a company or an organization undertakes to promote, raising of some revenue from their product or service; mainly, to raise their profit for the former (company) but for nonprofit organization is to raise revenue for their cause or program among others; and, it would also means advertising, selling, and delivering products to consumers or for their beneficiaries for the case of nonprofit organization. 

Kole intellectual Forum will use the principle of social enterprise to sell this product. one, it will sell to the low income earners at a reduce price, two. that: the revenue raised will be employed to the organization programs., and three, the beneficiaries will benefit from the revenue.