Heliopolis Elderly Center

On Saturday, September 22, 2018, senior citizens from the Heliopolis Senior Center had an opportunity to consult with doctors and discuss their patient case history, and they were all properly oriented and medicated. All patients received free medications and they were able to consult with as many specialists as needed. Two Health Campaigns are held per year at the Berrini Medical Center where everything is done with a lot of care and attention.

The Health Campaign is overseen by the Berrini Medical Center which received from the Paulista Medical Association (APM) an Honorable Mention in the 2010 Citizen Doctor Awards – a Social Responsibility project developed in 2010.

Thanks to this project, various medical specialists (in over 17 different medical areas) offer to serve more than 200 senior citizens (twice a year), by giving these older persons support and continuity in their treatment, with the help of, Delboni laboratory which provides periodic laboratory exams, such as blood glucose levels, and cholesterol.

It was a beautiful Saturday full of music, caring volunteers, food, and fun! As seniors waited to be seen by doctors there was live music, storytelling, lunch was catered as well as many snacks and healthy drinks. 

We look forward to taking the Heliopolis Seniors to the next Health Campaign in just a few months!

On Monday, July 30th, the senior ladies from the Heliopolis Elderly Center were able to indulge themselves in a day of pampering and love. Oftentimes, seniors suffer from hair, skin and nail problems due to medical conditions, medications, and lack of proper care. This was an opportunity for them to fight those issues and feel beautiful.

We took all our ladies to the famous Jacques Janine salon in Sao Paulo. The salon opens up their space for a full day, providing all of their professional services to satisfy senior citizens with a full beauty treatment. Services performed by professionals range from hair, nail and skin care to make-up. Everything is done with great affection by the Jacques Janine staff and other volunteers.

The Beauty Campaign had over 70 volunteer nail technicians, make-up artists and hairdressers offer full beauty treatments to Senior Citizens. "The idea behind the 'beauty treatment' is to lift self-esteem and ensure a strong sense of personal pride among the elderly," says Regina Moraes, the Velho Amigo Project President. 

It is through acts of kindness and the gathering of remarkable people that days like this are possible. The campaign takes place every four months, three times a year, and this edition brought back all of those emotions and feelings that make this project worth it. The Beauty Campaign once again didn't fail to deliver a very special day to the Heliopolis seniors. They felt valued, they felt admired, and most importantly of all, they felt loved. 

Links:

• Projeto Velho Amigo